Model and former dancer Valerie Morris-Campbell has been revealed as the ‘face’ of an online retailer’s summer collection.
Valerie, 67, showcases a selection of swimwear and summer holiday essentials, comprising of one-piece swimsuits, chic cover ups and colourful summer dresses from JD Williams.
The collaboration with Valerie supports JD Williams’ commitment to using age appropriate models in its campaigns, championing age inclusivity in the fashion and advertising industries.
Shot on location in Mykonos, the images show Valerie modelling pieces from the latest summer collection which have been designed to ‘fit and flatter’ the Midster figure. Pieces include clever design hacks, such as hidden tummy panels, ruching and extra control panels, making the collection perfect for the 45 plus figure.
Valerie Morris-Campbell said: ‘This is a time in my life when I can think about myself more and really do what I choose to do, which is quite empowering. My attitude to posing in swimwear at 67 is ‘why not!’. Getting older doesn’t mean you need to cover up when on a beach or on holiday – for me it’s about confidence and feeling comfortable with how you feel and look.
“The JD Williams SS19 collection has been designed with panels that flatter the parts of your body you might not be so comfortable with, and the designs and prints are really on trend with this season.”
Spokesperson for JD Williams Suzi Burns said: “We’re delighted to be working with Valerie, she looks fantastic in the collection and encapsulates the Midster attitude perfectly by living her life to the full – and she’s proof that body confidence doesn’t have to diminish as women grow older.
“Swimwear season is often something that women dread, but with our focus on fit, hidden support and stylish designs that accentuate assets, women can feel confident and at ease on the beach or by the pool.”
Incorporating bright tropical prints, maxi and midi dresses and increased support in one-pieces, the JD Williams high summer and swimwear collection is available online at www.jdwilliams.co.uk in sizes 10 -32.
