N Brown’s strategy is focused on creating a customer-first experience with technology at its core and delivering the capabilities that are necessary to grow the business.

In recent years N Brown has undergone a strategic transformation moving to a simpler business model focused on the following strategic pillars and underpinned by an ethos of championing inclusivity:

  • Build a differentiated brand portfolio through JD Williams, Simply Be and Jacamo
  • Elevate the fashion and fintech proposition
  • Transform the customer experience
  • Win with our target customers
  • Establish data as an asset to win

Combining a multi brand retail offering with a financial services platform, N Brown provides its customers a full-service provision from product to payment. This allows us to be truly inclusive of our customer, giving access to products and brands which would be otherwise unattainable.

As a former catalogue retailer, N Brown brings a loyal customer base alongside a wealth of customer data. Using this – as well as customer feedback and insight gained through its Customer Communities – we are able to listen to what customers want from our brands, products and their online shopping experience, to keep customer voice at the heart of business decision making.

N Brown’s digital transformation is quickly addressing the Group’s legacy ordering and online infrastructure, ensuring a better customer experience. Our new technology is allowing a flexible, responsive, and ergonomic platform from which to grow the business.

Read about our strategic development and implementation in more detail in our latest Annual Report.

N Brown cares about doing business in the right way – in relation to both our people and the environment - and recognises the importance and value of aligning ESG priorities with growth and profit. We are focused on embedding social and environmental targets and metrics into our strategy and overall corporate governance, and understand the importance of driving wider progress in the industry. 

Through our SUSTAIN strategy, the Group is implementing initiatives that aim to increase the wellbeing of employees and communities and reduce the environmental impact of our operations.

Read more about SUSTAIN here.