Flexible credit to help customers shop
Our credit proposition is a key differentiator. It enables us to provide convenient financial services to customers, while using data to provide personalised and targeted offers to our customers. Our credit customers are also loyal to N Brown and have improved purchasing power, helping to drive demand for our products.
We are resolutely focused on continuing to provide convenient financial services to our core customers, delivering ongoing improvements to customer outcomes and, at the same time, continuing to improve the quality of the debtor book. As our refined brand propositions attract a broader and more affluent section of the market, we will develop new financial products that are familiar to these customers and drive higher volumes of full price incremental retail sales. The new Financial Services platform will support the delivery of these new credit options.
We are also enhancing our use of data sources and analytical tools and techniques to improve our lending proposition. Our partnership with Aire is already driving incremental improvement and we see further opportunities in this area.
Flexible credit is a key enabler of our Home proposition which allows us to compete within the market by ensuring the relevancy and appeal of our Home products.
We are regulated by the Financial Conduct Authority ("FCA") in the UK and the Central Bank of Ireland ("CBI") in Ireland and we support our customers throughout the credit journey with us.