- Celebrities featured span across seven decades
- Latest campaign by the retailer to be left untouched by airbrushing
Three celebrity mum and daughter duos show off the latest Spring Summer fashion from online retailer JD Williams.
TV presenter Alison Hammond and her Mum Maria, Anthea Turner along with step daughter Claudia Bovey and original supermodel Jan De Villeneuve and daughter Daisy, were brought together under one roof for a shoot to celebrate Mother’s Day.
The feel good images of the mother and daughter duos show that style has no age limit – the women span across seven decades and have a collective age of 310 years.
The series of images are also completely untouched by airbrushing, part of the retailer’s ongoing commitment to use age appropriate women in its marketing and advertising, showing women as they truly are.
TV presenter and national treasure Anthea Turner, 58, who posed alongside stepdaughter Claudia Bovey, age 22, said: ‘Being a step mum is one of my favourite roles. I wasn’t lucky enough to have my own children but I knew as soon as I met them I would adore these three little girls.
“It was great to work with Claudia - I especially loved getting to choose our shoot outfits together. Claudia is always borrowing my clothes, we lived together until quite recently and my clothes would often go missing for days at a time!”
TV presenter Alison Hammond, 44, who appeared alongside her mother Maria, 70, said: “The shoot was fab - we don’t usually wear denim so it was great to try a different style and we both loved it. My mum and I definitely share a similar style and we’re still as close as ever. She inspires me every day with her zest for life and positivity and I always take that on board in my own life.”
Veteran supermodel Jan De Villeneuve, 73, who was photographed alongside her daughter Daisy, 43, said: “Style is very personal to me and I believe that it’s down to the individual rather than age. I don’t think my style has changed much over the years.
“I am certainly living through some of the most exciting times of my life and am as interested in fashion in my seventies as I ever was. I’m also finding more fulfilment in modelling now that we are in an era of greater inclusion and diversity.”
JD Williams spokesperson Suzi Burns said of the campaign: “We wanted to mark Mother’s Day this year with a shoot to celebrate that very special mother-daughter relationship while also showing that style transcends age.
“It was a lively and laidback shoot with a lot of laughter - and all the women looked amazing!”
