On Tuesday 7th May, online retailer Simply Be will unveil its Summer ’19 campaign, encouraging all women to embrace the freedom of summer, celebrate being themselves and learn to love their bodies.
The empowering campaign, shot in Mexico, shows three models ranging from a size 16 to a size 20, soaking up the positivity that summer has to offer and confidently showing off their curves in bold swimwear looks to Kesha’s celebratory track ‘Woman’.
Running for six weeks, the campaign includes TV, digital and print adverts. Alongside the images, empowering slogans encourage all women to let themselves be seen this season, regardless of size or shape; ‘We’re coming out of the shadows’, ‘We’re not shrinking, we’re shining’, ‘Beach body ready? You better believe it’.
Tabria Majors (size 20), Sarina Nowak (Size 16) and Jennifer Atilemile (size 18) sizzle in the latest collection, which includes coloured animal print swimsuits, one shoulder strap detailing, a fringed snake print jacket, vibrant floral patterns and a bold red split-leg jumpsuit proving that there’s no compromising when it comes to both style and fit.
At the same time, the brand will launch its exclusive partnership with Channel 4 which makes Simply Be E4’s first ever channel sponsor. Quirky and fun ten-second idents for Simply Be appearing before every show on the channel, giving the brand exposure to E4’s audience which, at age 25-35, is perfectly aligned with Simply Be’s core customer base.
The year-long collaboration brings together two brands that share the same purpose – to make people feel amazing whilst staying real, rebellious and ahead of the curve.
Ed Watson, Chief Brand Officer at N Brown Group which owns Simply Be said, “Summer is the perfect time to showcase confidence and fun. We want to turn bikini shopping for women with curves from a headache to an exciting moment in the season and encourage everyone to leave their comfort zone and start celebrating their bodies!
“Launching our partnership with E4 at the same time, and being the first brand to hold a partnership with the channel is completely aligned with our strategy; we’re on a journey to inspire, influence and connect with our customers and feel that E4 is the perfect environment to do this
At Simply Be we are committed to help empower our customers and making them look and feel the best they possibly can. As a brand it’s about being authentic and unapologetic and E4 totally mirrors this, being full of energy, existing to entertain and make their audience feel amazing.
The summer TV ad will launch during Bake Off: The Professionals on Tuesday 7th May, followed by slots during Britain’s Got Talent and Hollyoaks, amongst others.
Watch the Simply Be Spring Campaign here: https://www.instagram.com/tv/BxKWNm_AKTd/
The SS19 collection is available online now at www.simplybe.co.uk.
