On Friday 21st September, online retailer Simply Be will unveil its Autumn ’18 campaign, titled ‘More Than Our Bodies’.
Celebrating women and empowering them to be true to their own individuality, the campaign encourages women to tell the world their story through their fashion choices.
A pioneer in the body confidence movement, Felicity Hayward (size 20), joins an eclectic mix of models and activists to support the brand’s new movement.
Sonny Turner (size 16), body positivity activist, Clementine Desseaux (size 18), founder of the All woman Project, and Leah Vernon (size 26), feminist writer and public speaker, star alongside Felicity in the campaign, showing how they use their style and ideas to express themselves, feel great and inspire confidence.
Owning Simple Be’s latest collection, the four women rock bold looks reflective of their character. The AW18 collection includes gingham tailoring, reimagined animal print, vivid block colour and contrasting monochrome polka dots in sizes 12-32, giving women of all shapes and sizes a wide range of trend-led styles to channel their identity without compromise.
Ed Watson, Global Comms Director at Simply Be said: “We’ve created a campaign that simply celebrates women for whatever it is that makes them unique.
“Fashion plays a huge part in self-expression, so we’re encouraging all women to use their style to champion their individuality.
“There’s no better time to embrace new trends and create a new look than autumn; September marks a fresh start for fashion and with it comes a great opportunity to adopt a new perspective.
“No matter how you choose to express yourself, at Simply Be we’ve got the hero pieces that fit.”
The empowering ‘More Than Our Bodies’ campaign will run for four weeks and include TV, digital and print adverts. The ad will launch during the X Factor on Saturday 22nd September, followed by slots during Big Brother and the Undateables, amongst others.
The AW18 collection is available now at www.simplybe.co.uk.
