N Brown Group, the online fashion retailer, is pleased to announce a partnership with Zalando, Europe’s leading online fashion platform, for two of its Power Brands - Simply Be and Jacamo.
Capsule collections from both brands will be available across all 15 countries that Zalando operates in. The partnership will offer the brands exposure to Zalando’s more than 22 million active customers.
Zalando is featuring a capsule collection from Jacamo of initially 40 lines, from size 2XL to 5XL, which launched on the Zalando site last month. Simply Be will initially have 50 lines, from size 16 to 24, and will launch in SS18.
Simply Be, the go-to online brand with a core target of 25-35 year old women in sizes 12-32, has empowered its customers for over a decade to express their true selves through fashion fitting style that flatter their shape and size. The brand is gaining significant momentum at home and in the USA.
Jacamo is the outfitter for the 25-45 year old man, equipping every build with the perfect fit and quality brands. From Small to 5XL, Jacamo is here to inspire and engage with our customers and cater for every occasion.
Ralph Tucker, Chief Product and Supply Officer at N Brown, commented: “This is a really exciting opportunity for our Simply Be and Jacamo brands. Zalando is one of the largest European ecommerce platforms and this is a great opportunity to broaden our customer base across Europe as well as making our products even more widely accessible to the UK consumer. It’s fantastic that Zalando has chosen to partner with us, allowing us to demonstrate our expertise in the specialist fit fashion space and we look forward to working with the team there going forward.”
Michelle Burkholder, Head of Buying at Zalando, commented: “We are always looking for new brands to increase the level of choice and fashion freshness for our customers whatever their personal style, shape or wallet size. We’re delighted to have agreed this partnership to offer the Jacamo and Simply Be collections on Zalando. We see an increasing consumer demand for special sizes like Petite, Plus Size, Maternity or Tall. Simply Be and Jacamo are two of the market leading specialist fit fashion brands, and we believe they will prove really popular with customers.”
For further information:
N Brown Group
Bethany Barnes Director of Investor Relations and Corporate Communications
0161 238 1845
Website: www.nbrown.co.uk
MHP Communications
Andrew Jaques / Simon Hockridge / Nessyah Hart
020 3128 8100
[email protected]
About N Brown
An expert in fashion that fits and flatters, N Brown is one of the UK’s leading online retailers. Our key retail brands are JD Williams, Simply Be and Jacamo. We are all about democratising fashion and are size inclusive, focusing on the needs of underserved customer groups – size 20+ and age 50+. We offer an extensive range of products, predominantly clothing, footwear and homewares, and our Financial Services proposition allows customers to spread the cost of shopping with us. We are headquartered in Manchester where we design, source and create our product offer and we employ over 2,600 people across the UK.
