Model and presenter Lisa Snowdon, models the latest swimwear collection from JD Williams.
The leading online retailer for women aged 45 plus, chose Lisa, 46 to be the face and body of its AW18 swimwear collection, comprising of bikinis, one pieces and chic cover ups.
The images show Lisa modelling the collection which is made to ‘fit and flatter’ the Midster figure. Clever features such as hidden tummy panels, ruching and extra control panels make the collection perfect for the 45 plus ‘midster’ silhouette. Styles include body sculpting bikini sets, high necked swimsuits and chic panelled one pieces.
Shot on location in the UK, the online retailer hope the images will encourage Midster women to celebrate their bodies with confidence this summer.
Lisa Snowdon said of the shoot ‘I’m thrilled to be modelling JD William’s swimwear. I had such a fabulous day on the shoot and felt super comfortable in the collection because of the added support features, which is so important to give you that extra confidence boost on the beach or around the pool. I hope the images show other Midster women that they should be celebrating their swimwear bodies with pride this summer, finding the right fit can make all the difference. Our bodies may change as we get older, but we’re just as fabulous as we were in our twenties!’
The collaboration with Lisa Snowdon supports JD Williams’ ethos of using age appropriate models in its campaigns as it continues to champion age diversity in the fashion industry.
Ed Watson, global communications director at JD Williams said of the activity, ‘We’re delighted to be working with Lisa as she encapsulates the Midster attitude perfectly. Lisa, is proof that women don’t slow down as they approach their Midster years and are living life to the full! Swimwear season is often something that women dread, but with our focus on fit and of course stylish designs that accentuate assets and support in area that need it, we think Lisa looks fantastic in the collection’.
Incorporating high waisted briefs, increased support and clever cuts, and chic cover ups the JD Williams AW18 swimwear collection is available online at www.jdwilliams.co.uk.
