N Brown Group, the online fashion retailer, is pleased to announce a partnership with Global Fashion Group, who own and operate fashion platforms Lamoda and THE ICONIC. GFG is the number one fashion platform in emerging markets, operating across 24 countries and with 10m active customers, providing brands with a clear opportunity to further increase their online penetration in key growth markets.
Lamoda will feature a capsule collection from Simply Be’s AW18 range, providing reach across multiple cities in Russia and CIS (Commonwealth of Independent States). Meanwhile THE ICONIC, Australia’s leading online fashion retailer, will expand the brand’s presence in both Australia and New Zealand.
Both platforms will feature a capsule collection from Simply Be of initially 50 product lines, from size 16 to 24, with a view to launch Jacamo the following year.
Simply Be, the go-to online fashion brand for 25-35 year old curvy, confident women, has empowered its customers for over a decade to express their true selves through fashion that fits and flatters their shape and size. The brand is gaining significant momentum at home and in the USA.
These partnerships follow a recent tie-up for N Brown with Zalando for both Simply Be and its male fashion focused Power Brand, Jacamo, increasing the brands’ reach into Europe.
Ralph Tucker, Chief Product and Supply Officer at N Brown, commented: “This partnership is a very exciting opportunity for Simply Be to expand its customer base and make our products even more widely accessible internationally. Lamoda and THE ICONIC are two of the largest ecommerce platforms in their regions, so it is great that they both have chosen to partner with us. We look forward to working with the team there going forward to demonstrate our expertise in specialist fit fashion.”
Melanie Smallwood, International Buying Director at GFG, commented “We are delighted to have agreed this partnership to offer Simply Be collections on the Lamoda and THE ICONIC platforms to improve our offering of specialist fit fashion. The consumer demand for special sizes continues to grow so we feel this is a natural progression for our platforms. Simply Be is one of the market leading womenswear specialist fit fashion brands, and we believe it will prove really popular with customers.”
For further information:
N Brown Group
Bethany Barnes Director of Investor Relations and Corporate Communications
0161 238 1845
Website: www.nbrown.co.uk
MHP Communications
Simon Hockridge / Nessyah Hart / Vera Prokhorenko
020 3128 8100
[email protected]
About N Brown
An expert in fashion that fits and flatters, N Brown is one of the UK’s leading digital retailers. Its key retail brands are JD Williams, Simply Be and Jacamo. It offers an extensive range of products, predominantly clothing, footwear and homewares. N Brown is all about democratising fashion and is size inclusive, focusing on the needs of underserved customer groups – size 20+ and age 50+.
N Brown is headquartered in Manchester where it designs, sources and creates its product offer, and employs over 2,600 people across the UK.
