Today Jacamo, the menswear retailer that offers sizes small to 5XL, launches its brand-new Spring/Summer campaign for 2018, titled ‘Live Your Moment’.
Looking the part in the latest collection, world class high jumping champion Mike Edwards, who was crowned British indoor champion back in January, is featured in the ‘Live Your Moment’ campaign alongside celeb chef and foodie heartthrob, Tommy Banks, who became Britain’s youngest Michelin star chef at the age of just 24. With both men over 6ft, they are the perfect choice to model the season’s key pieces, for the brand that has become synonymous with representing real men who come in all different shapes and sizes.
‘Live Your Moment’ is based around men’s life’s being made up of amazing moments – whether it be preparing for a best man’s speech at an upcoming wedding, a day at the races with friends, a TV appearance or perhaps an awards show – men want to look and feel their best all year round, whatever the moment and whoever they are.
Jenni Bamford from Jacamo said: “We’re thrilled to have Mike and Tommy feature in our latest ‘Live Your Moment’ campaign. They are the perfect fit for Jacamo - both equally inspiring individuals who, regardless of how committed they are to their careers, still find the time to look and feel good in affordable fashion.”
The latest ads from Jacamo will be featured in print, as well as digital and out of home ads.
