Today Jacamo reveals its latest spring summer campaign featuring brand ambassador Freddie Flintoff.
The campaign which airs from the 4th April, is accompanied by the hashtag #styleitout and sees Freddie debut his moves during the 30 second advert which features him bringing style and confidence to a dance floor, alongside an original and funky drum beat.
Of the latest campaign, Freddie says: “We had a fun day filming the advert…it was certainly different to anything I’ve done before! It was great to wear such a variety of clothing styles for this campaign, one of my favourites had to be the suit I wear in the opening sequence, I don’t get to wear one very often. Every guy needs one of those in their wardrobe.”
Jacamo spokesperson Jenni Bamford added: “Through this advert we wanted to show that style is all about confidence and that looking good comes from feeling good. So we thought – what’s the one place in the world where a man can bring style and confidence together in perfect harmony? The dance floor. We wanted Freddie’s naturally fun personality to shine through so paired him with a drummer and, and the rest as they say is history! The light-hearted nature of the advert mirrors how we want to make men feel when it comes to getting their wardrobe ready for summer.”
The latest Flintoff by Jacamo collection features key pieces for spring and summer, all designed to offer easy, convenient, affordable fashion to men of all sizes and shapes. Available in sizes from small up to 5XL, the range offers extra tall and broad sizes making it easy to find the perfect fit.
A second instalment of the advert is due to hit screens in late May.
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