Today (29th July 2015), Fashion World, part of N Brown Group PLC,announced a collaboration with singer and actress, Martine McCutcheon. Her debut collection for the brand will launch in September 2015.
This is Martine’s first venture into fashion and her debut clothing range will be available in sizes 12 - 32.
Martine’s, Parisian inspired 11 piece collection, features versatile day to night pieces that are perfect for any body shape. Autumnal shades of wine and teal intersperse with black chiffon and lace separates, monochrome and vintage inspired paisley prints.
Launching in 1990 as a catalogue based business offering women fashion that fits regardless of size, Fashion World, has evolved into a well-loved online brand.
Celebrating its 25th birthday this year, Fashion World still delivers size perfect, trend led, purse friendly fashion. Martine McCutcheon’s range is no exception, representing a collection of designer inspired pieces.
Angela Spindler, CEO at N Brown Group PLC comments, “The Fashion World customer expects fantastic value and fashionable product that is easy to wear.
“Martine is a great example of a woman who juggles work and family life - something our customers can relate and aspire to. Martine’s passion for her first collection for Fashion World shines through in each carefully considered design which we are confident will give our customers the feel-good factor they are looking for.”
Martine McCutcheon says, "I’ve loved every second working with Fashion World. I wanted my collection to reflect some of the latest trends as well as my personal style. The range includes some chic and classic pieces that can we worn different ways, so hopefully my range will hang in women’s wardrobes for years!
“Most importantly, I wanted to create a range that women of all shapes and sizes can wear with confidence. “
Martine’s AW15 collection features luxe fabrics and textures including velvet and hammered satin. Opulent metallics and embellishments add an affluent feel to ready-to-wear separates and one pieces.
Martine McCutcheon for Fashion World will be available to buy online and in the brands catalogue from 1st September. Available in size 12-32, prices start from £25 ranging to £70 for a monochrome tuxedo jacket.
Tipped to be best sellers are the satin maxi coat in wine at £70 which can be also be styled as a thigh revealing party dress. Also, the black jumpsuit with rope belt, £50 worn with the velvet bolero jacket priced also at £50 is expected to be an instant hit with Fashion World shoppers this autumn.
Shoppers will find the latest styles at http://www.fashionworld.co.uk.
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For more information, images or interviews contact Carie Barkhuizen at N Brown Group on 0161 238 1653 or [email protected].
NOTES TO EDITORS:
N Brown Group is a leading multi-channel retailer headquartered in Manchester employing over 3.200 people. The company's strategy has been to focus each of the brands in its portfolio towards niche markets, which are poorly served on the high street, such as the plus size and more mature customer segments. The Group has total sales of over £780m as of January 2013 with online sales representing over 53% of total revenue. As part of its multi-channel strategy, N Brown Group operates nine Simply Be stores across the UK of which six are dual facias with Jacamo. Current brands include Simply Be, Jacamo, Fashion World, JD Williams, Marisota, House of Bath, Figleaves, Gray & Osbourn and High and Mighty. The Group is listed on the London Stock Exchange (LSE: BWNG) and is a constituent of the FTSE250.
