Sales of ‘Drop-a-size’ Trousers Soar
Super slimming trousers which enable the wearer to lose up to two inches from their waist are proving an instant success for online retailer Marisota.
The £36 trousers which launched last month have seen a 270% increase in sales vs. Last week as women look for quick fix slimming tricks as temperatures continue to soar.
Carie Barkhuizen, spokesperson for Marisota says; “Summer is here and our shoppers are looking for instant ways to beat the dreaded muffin top.
Instead of spending hours in the gym and battling fad diets, women can now appear a size slimmer by simply buying a new pair of trousers.”
The innovative new trousers, which use Magisculpt technology to discreetly slim the waist using smoothing panels were only introduced last month and already sales have exceeded expectations.
The retailer is putting the early success down to the celebrity-led trend for slender, fit physiques with customers keen to emulate the look.
Thanks to slinky, fit celebs such as Melanie Sykes, Davina McCall, Denise Van Outen, Jennifer Lopez and Liz Hurley, pairs of the new hi-tech, slimming trousers from the leading retailer are flying off the shelves.
The secret to the new trousers’ success is a clever combination of a high-waisted slimming cut, expert tailoring, and two built-in sculpting panels, turning a shapeless flabby belly into an enviable tum.
A pleated front and straight leg cut also lengthen legs to give an overall streamlined appearance and the lightweight fabric make them the perfect trousers to carry the wearer right through to Summer.
Miss Barkhuizen continues; “We expect a further flurry of sales this weekend as the weather is set to stay warm.”
The Marisota Magisculpt slimming trousers are available in four different leg lengths, in three colours online at Marisota.co.uk for £36 in sizes 12-32:
http://www.marisota.co.uk/shop/magisculpt-straight-leg-trouser-length-regular/wf173/product/details/show.action?pdBoUid=2082#colour:Light Charcoal,size:
ENDS
For more information and high-res imagery please contact:
Lizzie Singleton
020 78963219/07824 332825 [email protected]
N Brown Group is a leading multi-channel retailer headquartered in Manchester employing over 3.200 people. The company's strategy has been to focus each of the brands in its portfolio towards niche markets which are poorly served on the high street, such as the plus size and more mature customer segments. The Group has total sales of over £780m as of January 2013 with online sales representing over 53% of total revenue. As part of its multi-channel strategy, N Brown Group operates nine Simply Be stores across the UK of which six are dual facias with Jacamo. Current brands include Simply Be, Jacamo, Fashion World, JD Williams, Marisota, House of Bath, Figleaves, Gray & Osbourn and High and Mighty. The Group is listed on the London Stock Exchange (LSE: BWNG) and is a constituent of the FTSE250.
