N Brown Group, the leading direct catalogue home shopping company, has entered an agreement with William Morrison Supermarkets ("Morrisons") to publish "Fashion Direct from Morrisons", a dedicated home shopping clothing catalogue for Morrisons' customers.
"Fashion Direct from Morrisons" contains a selection of competitively priced clothing and footwear from N Brown's current range, and will be produced by N Brown. After making a selection, customers can telephone or post an order to N Brown, and goods will be delivered direct to customers' homes, as with existing N Brown catalogues. The catalogue will be updated on a bimonthly basis.
The catalogues, which were available free in Morrisons stores throughout the country from 6th September, provide an additional and complementary product offering to Morrisons' customers, without taking up floor-space used within the stores for Morrisons' core grocery offering. Morrisons currently only offers a limited clothing range focusing exclusively on children's and baby clothing.
Commenting on the new catalogue Nigel Green, Marketing Director, said:
"This catalogue will offer additional products to Morrisons' customers with continued quality and value for money. The venture complements N Brown's existing skills and facilities, and provides a useful additional channel of catalogue distribution with incremental sales for both partners."
