The size 14 British beauty who was told she would never make it as a model has been revealed as the star of a new ad campaign for retailer Simply Be.
Iskra Lawrence, 25, from Worcestershire, will feature in the TV advert which airs on primetime TV from tomorrow, Friday 4 March.
Shot on location in LA, the ad features Iskra and models Clementine Desseaux (size 18) and Madelyne Villano (size 14) showing off Simply Be’s hottest spring trends.
The ad was created by an all-female production team and is set to the soundtrack Celebrate by Imani Coppola, with the strapline ‘Spring is right here’.
Head of Brand for Simply Be, Cath Ryan, says: “Our spring campaign is unashamedly celebratory. We wanted to put fashion and fun at the forefront, while underpinning our brand ethos that style shouldn’t come with a size limit.”
Iskra Lawrence says, “It was great to be part of such a fun shoot produced by an all-female crew - it was definitely all about girl power on set!”
The advert showcases Simply Be’s new collection of festival inspired dresses, occasion wear, cool spring separates and pastel lace lingerie available in sizes 12 – 32.
Stand out pieces include the printed wide length jumpsuit, £65 and the yellow raincoat priced at £50.
The campaign launches 4 March during Channel 4’s Gogglebox.
Simply Be’s SS16 collection is available online now www.simplybe.co.uk.
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