Please find details of our application to the QCA Code, set out below:
1. PRINCIPAL: ESTABLISH A STRATEGY AND BUSINESS MODEL WHICH PROMOTE LONG-TERM VALUE FOR SHAREHOLDERS
The Board is collectively responsible for the overall leadership of the Company and for setting its values and standards. It approves the Company’s strategic aims and objectives, is responsible for all major policy decisions, and oversees their delivery. Our business model prioritises the long-term value of our Shareholders. Our strategy is grounded in the deep understanding we have of our diverse customer base, enabling us to identify and capitalise on new opportunities even when faced with challenges. Our vision of “championing inclusion to become the most loved and trusted fashion retailer” continues to be central to our strategic decision. Our Board places significant emphasis on expanding our business with a view to driving growth and delivering value to our Shareholders. This focus on growth and value creation is integral to our strategy, which is reviewed regularly by the Board to ensure it remains aligned with our long-term goals.
2. PRINCIPAL: SEEK TO UNDERSTAND AND MEET SHAREHOLDER NEEDS AND EXPECTATIONS
Investors play a major and vital role in the success of the Company; they are the providers of capital without whom we could not grow or invest for future development. We engage with our Shareholders and investors via:
• The Company’s Annual General Meeting.
• Meetings with Shareholders and proxy advisors.
• Publication of Stock Exchange announcements, press releases, trading results and statements, and annual reports.
3. PRINCIPAL: TAKE INTO ACCOUNT WIDER STAKEHOLDER AND SOCIAL RESPONSIBILITIES AND THEIR IMPLICATIONS FOR LONG-TERM SUCCESS
The Board is mindful that our success relies on our ability to engage meaningfully with stakeholders, taking their views into account when making decisions on behalf of the Company. By understanding our stakeholders, we can ensure that an appropriately diverse range of needs and concerns is considered in both the day-to-day running of the business as well as in our longer-term strategy. Methods and level of engagement vary according to the stakeholder group being addressed and involve the Board, Executive Leadership Team and colleagues as required. The Company engages both proactively and reactively with stakeholders.
4. PRINCIPAL: EMBED EFFECTIVE RISK MANAGEMENT, CONSIDERING BOTH OPPORTUNITIES AND THREATS, THROUGHOUT THE ORGANISATION
The Board maintains a continuous process for identifying, evaluating and managing risk as part of its overall responsibility for maintaining internal controls and the Risk Management Framework. They are supported by the Audit and Risk Committee and the Financial Services Committee.
During the year, we continued to enhance our risk management practices and to strengthen the N Brown Risk Management Framework (‘RMF’). The RMF enables us to maintain robust governance over risk management activities across the business to underpin a standardised approach to managing risks.
5. PRINCIPAL: MAINTAIN THE BOARD AS A WELLFUNCTIONING, BALANCED TEAM LED BY THE CHAIR
All Board members have clearly defined roles and responsibilities, which are articulated in the matters reserved for the Board and the Committee terms of reference. These can be found on the Company’s website. Of the eight Board directors, six are Non-Executive Directors and of those, four are considered to be independent. Effort is made to ensure that Board and Committee meetings are productive with a focus on open and constructive communication.
6. PRINCIPAL: ENSURE THAT BETWEEN THEM THE DIRECTORS HAVE THE NECESSARY UP-TO-DATE EXPERIENCE, SKILLS AND CAPABILITIES
The Board has an appropriate combination of skills, experience, and knowledge to discharge their duties to the best of their ability. Directors have the opportunity for online and in-person training. The Nominations Committee has the delegated authority to review the structure, size and composition of the Board and to make recommendations to the Board with regard to appropriate changes. Appointments to the Board are made solely on merit, based on the skills and experience offered by the candidate, and required by the role. This ensures that all appointees have the best mix of skills and time to devote themselves effectively to the business of the Board.
7. PRINCIPAL: EVALUATE BOARD PERFORMANCE BASED ON CLEAR AND RELEVANT OBJECTIVES, SEEKING CONTINUOUS IMPROVEMENT
In FY24, the Board took part in an external Board and Committee evaluation, results of which can be found on page 55.
8. PRINCIPAL: PROMOTE A CORPORATE CULTURE THAT IS BASED ON ETHICAL VALUES AND BEHAVIOURS
The Board is responsible for establishing the Company’s purpose, values, and strategy, and satisfies itself that these and its culture are aligned. Board Directors act with integrity, lead by example, and promote the desired culture of the business.
9. PRINCIPAL: MAINTAIN GOVERNANCE STRUCTURES AND PROCESSES THAT ARE FIT FOR PURPOSE AND SUPPORT GOOD DECISION-MAKING BY THE BOARD
The Board believes that good corporate governance enhances corporate performance and accountability. It creates an environment that improves leadership, accountability, effectiveness and better decision-making. The QCA Code, developed specifically for AIM listed companies, provides companies with a robust framework of management and operation grounded in the principles of transparency, accountability, and effective communication with Shareholders.
10. PRINCIPAL: COMMUNICATE HOW THE COMPANY IS GOVERNED AND IS PERFORMING BY MAINTAINING A DIALOGUE WITH SHAREHOLDERS AND OTHER RELEVANT STAKEHOLDERS
The Company communicates with Shareholders through trading updates and stock exchange RNS announcements. The Annual Report is a key form of communication with Shareholders but we also keep our website up to date with a range of information, including:
• Investor news;
• Annual AGM information, including results, from 2011 inclusive;
• Current and historic annual reports from 2011 inclusive;
• All RNS announcements from July 1999; and
• Any other information the Company feels it is in the best interests of the Shareholders to know.
The Board is aware of the new QCA Code (2023), and will seek to adopt this new Code in respect of accounting periods commencing on or after 01 April 2024