A department store concept offering style for 50-plus customers and their families, with ranges for Women, Men, Home and Kids.

We create unique silhouettes, rather than scaling patterns; we use real bodies, rather than static mannequins; and we design to fit – a unique, age appropriate point of view for our consumer.

Representing the most dynamic emerging consumer group for decades - 50-plus females - the brand is famously fronted by TV favourite Lorraine Kelly.

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