We operate a trusted family of retail brands, focused on fashion that fits. Our strategy is to continue building our three main Power Brands - JD Williams, Simply Be and Jacamo. Alongside these, we offer a number of Support and Specialist brands, each targeting a specific consumer group.

A department store concept offering style for 50 plus customers and their families, with ranges for Women, Men, Home and Kids.

Simply Be has empowered women for over a decade, bringing fashion to all, regardless of size.

A modern, challenger brand with a strong digital offer, Jacamo is inspired by real mens' tastes. Collections are available in a market-leading range of sizes, from S to 5XL.

Support brands focus on specific customer groups, supporting our Power Brands. Our two Specialist brands serve different consumers and offer different product types to our other brands.